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Research papers

Social class and life style differences between modes of data collection

This paper assesses the external validity of research results from an online internet panel compared to mail, telephone and paper pencil samples.Social class, product consumption and usage as well consumer values are analysed for differences....

Catalogue: Panel Research 2006
Authors: Kristof De Wulf, Bert Weijters, Niels Schillewaert
Company: InSites Consulting
October 8, 2006
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Citation

De Wulf, Weijters and Schillewaert (2006a, October 08). Social class and life style differences between modes of data collection. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/social-class-and-life-style-differences-between-modes-of-data-collection